Sale of the first retail production CT4-V Blackwing and CT5-V Blackwing manual transmission models at the Barrett-Jackson Scottsdale Auction in Arizona raised $430,000 for Black Ambition, a PolicyLink nonprofit initiative launched by Pharrell Williams to help bridge the racial wealth and equity gap.
The high bidders also received tickets to an exclusive driving experience at Spring Mountain Motor Resort and Country Club in Nevada as well as tickets to an upcoming IMSA race.
“Everyone at Cadillac and GM is proud of the results and what the sale of these new CT4-V and CT5-V Blackwing models will mean for others through Black Ambition,” said Melissa Grady, Cadillac chief marketing officer. “We are proud to support this nonprofit initiative to help reduce barriers, improve access to capital and provide mentorship to up-and-coming entrepreneurs.”
Black Ambition is a startup incubator for Black and Latinx entrepreneurs who are launching tech, design, health care and consumer product/service businesses. Prize money awarded by the organization in business competitions is used as capital by the winning recipients to help get their startup off the ground.
The 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing represent the pinnacle of Cadillac performance and craftsmanship, leveraging championship-winning racing heritage to create the most track-capable Cadillacs ever, while continuing to set new standards for luxury and comfort.
For more about Black Ambition and the Cadillac Blackwings click here.