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Cadillac and LIFERS Introduce 'The Seasons Collection'

DETROIT – Cadillac is partnering with The LIFERS Project and photographer Matt Alberts to create “The Seasons Collection,” a multi-media photography collection of adventure sports-driven stories about people who push the limits in pursuit of their passion.

Using wet collodion photography, a 19th Century technique known for its sensitivity to ultraviolet light, long exposure times and enduring images, “The Seasons Collection” follows individuals and finds the correlation between what drives them and the seasons that inspire them.